The theme for G2’s annual online conference in 2024, Reach, is Business at the Speed of AI.

Conveying an idea as complex as AI through graphics can be challenging. To represent to fusion between AI and speed, the design for the Reach campaign drew inspiration from the free-flowing nature of gradient artwork—a visual motif often associated with artificial intelligence.

This, combined with G2’s geometric shapes and speaker’s headshots, is what composed the visual language for Reach.