Fueled by unwavering curiosity, passion, drive, & Diet Coke.

While my formal training for design and animation is as present as grams of sugar in my favorite beverage (see above), it's the passion for storytelling, effective communication, and critical thinking instilled in me during my years as an English major that facilitated my smooth transition from Content Marketer in 2020 to Senior Brand Designer today. All this time, I’ve remained a lover of asking questions, learning, & fostering meaningful relationships.

I’m keeping an eye on where I can improve my animation skills, unique web design, and, of course, AI.

Want to work together? Drop a line.

My track record:

  • I've had the chance to work with Daniella on several projects, but I've been especially impressed by her work on the new website. In working with her it's easy to see her passion for beautiful design and user experience come through in everything she works on.

    What I've been most impressed by is the way Daniella thinks about our customers and the way they're incorporated into the website experience - both as users and features. She is always working to portray our customers in the best light and understands the impact that our customer voice can have on the overall website experience. She's also incredibly thoughtful about how we feature our customers and what we want their voice to say across the site.

    I have truly enjoyed working with Daniella on the customer stories page and voice of customer elements throughout the site. She has an eve for making things better and isn't afraid to speak up when something isn't working. She's a great teammate and collaborator and I know her work on the website is going to have an incredible impact on every aspect of our business.

    KATLIN HESS
    Director of Customer Marketing @ G2.com
    2022

  • “It would be a mistake to consider Daniella just a designer. In trying to think of how to package all the value she brings, I found myself leaning into a singular word: dedication. Daniella is highly dedicated to everything she does - inwardly and outwardly. Dedicated to herself, her growth, her craft, her skills. Dedicated to the work, the goals, the projects. Dedicated to the people, to building relationships, to extending support in any possible way that she can. Daniella is a strategist who works hard to balance the big picture and the details.

    “With a strong handle on the intricacies of how brand shows up in everything a company does, Daniella is mindfully meticulous in her questioning and exploration of every task put before her. In having to take on, what to this point has been the most challenging project I've had to lead, Daniella was critical to its success. And yes, the work she did was exceptional - but it was her dedication to the project that was abundant - and was the support needed for me to complete a difficult ask, successfully. So yes, Daniella is an excellent designer. But she is also a smart challenger, working to always improve herself, her work, and that of those around her. And she's just getting started.”

    HILLARY FORTIN
    Former Director of Brand @ G2.com
    2021

  • "The coolest thing about this for me isn't seeing G2 featured in Times Square. Nah. The coolest thing is seeing Daniella Alscher's DESIGN featured in Times Square. But lemme tell ya a little about why that's so cool for me."Daniella joined G2 2.5 years ago as a content writer out of college, but as she started down her path of writing (really successfully, might I add), she found herself more and more drawn to design. So in her free time, she taught herself how to be a designer.

    A year ago she had a couple honest conversations with her boss on content and with some other leaders in marketing at G2, and they agreed it was time to give Daniella a shot at doing something she was really excited about. ONE YEAR LATER THIS SELF-TAUGHT DESIGNER IS FEATURED IN TIMES SQUARE."This is the culture that exists at G2. This is the entrepreneurial spirit that we have to look forward to from this next generation of employees. This is the outcome you can expect when you stop ignoring what you want and just fucking GO FOR IT.

    Daniella, I've said it a million times and I'll say it a million more: You are the shit, you are an inspiration, and you are the heart and soul of this team. CONGRATS TO YOU, and congrats to G2."

    Aubyn Casady
    Former Principal Product Marketing Manager @ G2.com
    2021

  • “It takes guts to be authentic, especially when the group is large, you’re not the most experienced person there, and you’re the lone voice raising questions or concerns…and guess what? She doesn’t back down. Don’t let Daniella’s punker attitude fool you, she’s also kind to the core and genuinely loves people. She makes you feel welcome (in her characteristic way), and is a real connector[….] Every meeting is just a lot more fun when she’s in it.”

    Barbara Doulas
    UX/UI Designer @ G2
    2021

  • “Thank you so much Daniella for being a design sponge and just excelling at every turn. And a HUGE thank you for helping me sleep easy while out on maternity leave knowing the brand was in good hands.”

    Laura Weiss
    Former Lead Designer @ G2.com
    2020