G2’s annual Reach conference has historically been hosted online since 2020. This year there was an opportunity to keep the major branded elements from previous years like shapes and colors the same, and inject a little more energy, motion, and excitement.

The result was updated artwork spread cohesively over web design, animation, video and social assets. Leaning into the white line of the logo and rotating shapes around were two seemingly simple changes that ended up adding a lot more personality to the virtual event.